The WHY MARKETING Podcast

The Mecca of Marketing Innovation

December 03, 2019 Rusty Pepper / Dave Reiseman / John Behling Season 2 Episode 10
The WHY MARKETING Podcast
The Mecca of Marketing Innovation
Chapters
The WHY MARKETING Podcast
The Mecca of Marketing Innovation
Dec 03, 2019 Season 2 Episode 10
Rusty Pepper / Dave Reiseman / John Behling

On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships! 

Key Episode Links...

https://www.linkedin.com/in/davereiseman/
https://www.goldsgym.com/

Show Notes

On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships! 

Key Episode Links...

https://www.linkedin.com/in/davereiseman/
https://www.goldsgym.com/