The WHY MARKETING Podcast

It's All About The Experience

May 30, 2019 Season 1 Episode 20
The WHY MARKETING Podcast
It's All About The Experience
Chapters
The WHY MARKETING Podcast
It's All About The Experience
May 30, 2019 Season 1 Episode 20
Rusty Pepper / Jennifer Severns

In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members, some of the ‘lessons’ they learned during this process, and what advice she would give to other marketing leaders serving in similar roles! This episode is packed full of goodies, so I hope you enjoy it!

Show Notes

Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members.



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