The WHY MARKETING Podcast

The Essence of Brand Stories

July 23, 2019 Season 1 Episode 27
The WHY MARKETING Podcast
The Essence of Brand Stories
Chapters
The WHY MARKETING Podcast
The Essence of Brand Stories
Jul 23, 2019 Season 1 Episode 27
Rusty Pepper / Jeff Swystun

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.

Show Notes

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.



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